SOCIAL FIRST, GOAL-ORIENTED

As a Social Content Producer, I help brands and artists translate their identity and charisma into compelling content across social platforms. I primarily work behind the camera but have extensive experience working with and directing talents and artists. I understand how content performs on platforms like YouTube, Instagram, TikTok, as well as China-specific platforms like Bilibili and Xiaohongshu (Rednote). Whether it’s high-impact recaps, or plan a patch filming for a web series, one-off branded digital short film, my goal is to create content that strengthens audience connection and amplifies a brand or artist’s presence online.